Sales and Marketing Strategy – Article Marketing is King!

Do you search for a sales and marketing strategy that will make you money online? Then you should go for article marketing. Article marketing is easy to implement, give targeted traffic and nice results.

How to start with article marketing?

When you start with article marketing as your sales and marketing strategy, you first need to sign up for a EzineArticles account. EzineArticles is the best article directory and definitely the place to start. When you have sign up for an account it’s time to submit some articles. Try to write the articles with great Titles, good content and a killer resource box. The resource box is the text in the end where you can promote a website or anything else you prefer. Then submit your 10 first articles. You then have to wait until they get approved. It takes somewhere between 5-10 days. After they get approved you can submit another 25 articles and after that unlimited. It will then usually take maximum 48 hours to get them approved.

Keyword research – The most important part of article marketing

To get a lot of traffic to your articles you need to do some keyword research. This is maybe the most important part of article marketing. If you do your research properly, you will rank high in the search engines and get much traffic. It will then become a great sales and marketing strategy. To do your research you can use Google keyword tool. It is a free tool. You just put in your main keyword or phrase and you will get suggestions on other keywords that you can use. Try to use long tail keywords (keywords with 3-5 words or more) as they use to have lower competition. You can also see how many searches each keyword has per month. Try to pick the ones with a decent amount of searches but with low competition.

Build Backlinks to rank higher in the search engines

To get this method to be a good sales and marketing strategy it’s great to build some backlinks. Backlinks are links from other sites to your articles. If you build some backlinks it’s a much higher chance that your articles will get higher ranked in the search engines and that they will stay there for a long time. Be sure to use your keyword as the text link. Good places to build backlinks from are HubPages, Squidoo lenses, other article directories and free blogs like WordPress.com and Blogger.com.

How a Better Economy Will Affect Sales and Marketing Jobs

It started the first day of the New Year when my company got in more hiring inquiries in a day than we have since I was working out of an apartment. We totaled in at the double digits.

This is great, but the most telling thing was the types of jobs that were coming in and what they were paying. All of the sudden, the “70k’s became 90k’s and the 90k’s became “We’ll pay market price if the person is worth it.”

What Is the Effect?

For the most part, a heightened employment rate brings positive change, but for many it can also bring a heightened amount of urgency, thus creating a heightened amount of stress and tension to get the right person hired.

Moreover, it can also change the scope of many sales, sales management and marketing jobs.

What Are the Changes?

Sales – A better economy obviously means more sales opportunities, but it also means that small, cheaper competition is going to try to push itself into the market.

Also, sales professionals typically deal with bosses inflating their expectations, usually in the form of a quota much more than what is humanly possibly.

After all, many sales managers feel the pressure from above and are not economists. I cannot judge, as I slept through economics in college (if it was such as perfect science, world hunger would not exist).

Regardless of quota changes, sales personnel are going to make more money both in base salary and in gross take-away.

Marketing – Marketing personnel are one of the last to be hired and first to be fired, and consistently ignored during bad economic times. Companies who are short on cash need quick fixes via hiring sales professionals with a Rolodex, not reprogramming their website.

I am an outlier who believes marketing should always be at the forefront. But if you have to choose between marketing and sales, marketing is not going to pad a bank account during tough economic times.

Marketing jobs are not popping up readily as of yet, but my firm is working on a few high level marketing jobs, which is a lot better than last year which was all sales.

Management (Sales and Marketing) – If the job market continues to improve, then management is going to shift from hybrid sales and sales management roles to more pure management positions. The more subordinates a manager brings on, the more need for day to day management functions than if the individual is only responsible for a handful of people, thus needing to moonlight as a sales or marketing rep.

Therefore, in this type of economy, many management jobs and, subsequent day to day activities, shift towards recruiting employees, training new employees and ensuring proper management of the ones that are under him or her.

In the End

I do think that hiring will continue to improve just yet, at least not drastically. But then again, I’m not an economist. But even yet again, does an economist know better than someone who lives and breathes the job market for a living?

Do You Suck at Sales and Marketing? Here’s How Not to Get Bitten in the Butt!

“Let’s face it. You’re brilliant at what you do, but you SUCK at marketing,” said my business mentor when we first started working together. “You’re going to need to fall in love with it.”

“And pigs have wings.” I thought, while nodding in pretend agreement. I was paying him so I at least needed to show willing.

Back then, marketing and sales was something I wanted nothing to do with. I wanted to do the fun stuff, the change agent stuff: retreats, workshops, deep transformation stuff.

Sales was for people with toothy smiles, perfect hair and pin stripe suits who said things like; “But wait, there’s more!’ or “So, Mr. Jones, would you like to buy your policy on Tuesday or Thursday?”

Other people were good at it. Not me. Silly, I know. All exaggerated projection. I didn’t want to admit it, but it scared me.

Which is kind of weird given my life up to that point. I’ve travelled to the world alone, lived in all sorts of exotic places, climbed remote Thai mountains with freedom fighters brandishing AK47′s, scuba dived in the dark, jumped out of airplanes, spoken in front of hundreds. And here I am afraid to close a $2000 deal? Really?

I know it sounds silly but the rejection piece was more potent than the physical safety thing. And therein lay a solution. I just needed to translate the skill set.

This is a silly, but potent example. I remember when I first moved to Chiang Mai, Thailand, back in my twenties, I rode a bicycle around the city. On occasion I became a moving target for rabid looking stray dogs. They would chase me, fangs a flaring. I knew not to flee (I tried, unsuccessfully several times) as they could always outpace me.

Very quickly I figured out what to do instead. I would stop in my tracks, get off my bike, stare directly into their eyes and start walking menacingly towards them. It worked like a charm every time. Off they would skulk, tail between their legs. It actually became quite a game.

After a while I found myself actively looking for dogs who had the foolish audacity to come after me.

Lesson: Turn and face what you’re afraid of, look it right in the eyes and start moving towards it. If you run away it will keep chasing you and bite you in the butt.

I simply had forgotten to apply that to sales.

Now, facing a challenging dip in business and no longer having someone else doing the sales bit for me, I had to finally turn and look this snarling beast in the eye.

What I didn’t expect was that it would become so much fun. You see, in reality, marketing and sales is all about psychology. And I’ve always been fascinated by people and what makes us tick. And that’s sales all over – why do people do what they do? What makes them buy? What makes them run away?

In fact, for many years when I lived in Asia, I was a freelance writer, writing feature articles about travel, and people. People who did interesting things. I just hadn’t translated that into the sales arena yet.

Now, necessity was the mother of my reinvention.

I began to have a blast. I started creating videos, writing blogs, doing tele-classes, creating campaigns. All the things I’d been dancing around and never quite doing. And not only was I applying my new-found passion for sales into my own business, but showing others how to do the same too.

I found that my niche is in fact messengers and change agents, entrepreneurs, who are amazing at what they do, but who generally suck at sales and need to get out of their own way. By the end of my courses, they are gutsy, out there and owning it in a powerful way. It’s a pleasure to behold.

Not only that, but we have a LOT of fun.

So, if you’re feeling a little queasy at the thought of sales and marketing here are a couple of things you can explore. Get a notebook and answer the following questions (colored pens will help):

1. What are you really afraid of? Be honest. (Rejection? Looking stupid?)

2. Where in your life are you courageous or audacious? (e.g. Have you bungee jumped? How are your karaoke skills? Are you un-squeamish at the sight of blood? Do you ride a Harley? Is your hair pink?)

Find ways to translate that courage into sales and marketing. Be creative.

And most of all, stop taking yourself so seriously. Sales can actually be fun. And the more fun you’re having, the easier your clients will feel in your presence. Which means, when you get to the conversation about money, they will barely notice the close because they were converted to you a long time ago.

A smart phone with a camera helps too, because videos are among the most powerful tools you can use – if you know how.

That’s for another blog. For now, my parting thought is, if you do suck at sales all you need is a bicycle and an attitude and you’re off to a great start.

And remember, only when you walk towards your fear will you find your greatness.

So tell me, do your pigs have wings too? Chime in below and let me know if you’re about to take flight.