Why Ninja Sales and Marketing Tactics Will Kill Your Profits on the Battlefield

I saw this great TV show the other night on Spike TV with a huge sales and marketing lesson in it, called “Deadliest Warrior.”

Basically, the show created a theoretical fight between a Spartan warrior (i.e. the movie “300″) and a ninja. And what they did was, they took both their common attacks and defenses, and created a fantasy “death match” between them via computer and expert analysis.

So who won?

The Spartan impaled the ninja dude with his spear!

It wasn’t even close.

And this was despite the ninja dude having steel armor and weapons (compared to the Spartan’s bronze armor and weapons)… and despite him having more advanced “technology.”

Anyway, all this blood and carnage got me thinking about marketing.

I believe every marketer falls into one of two categories:

“Spartans” or “Ninjas”.

Just like in the show, both can do lots of damage. But, just like in the show, the Spartan marketer wins hands down.

Why do I say this?

Because like his warrior counterpart, the Spartan marketer uses ancient (yet 100% reliable) principles that work as effectively today as they did 2,500 hundred years ago. While the ninja marketer (like his warrior counterpart) skulks around in the shadows, using tricks and “black hat” techniques that rely on cheating, lying and constantly gaming the system.

This is sort of how it was in the show, too.

At the end, the ninja expert even admitted it when he said (paraphrased): “The ninja wouldn’t even fight the Spartan. He’d just wait until nightfall and kill him in his sleep…”

Whoa!

Anyway, just something to think about.

There are lots of idiots teaching the ninja marketing stuff. But when you look closely, they’re always forced to create new, questionably ethical tricks (as their old ones become obsolete) to keep in the game. And because of this, they always seem to be on the run (from Google slaps, bad reviews, the law, etc).

The Spartan marketer doesn’t Mickey Mouse around like that.

Instead, he dominates his market using timeless principles that work no matter the product, market or economic conditions.

With no black hat tricks needed.

And no sneaking around required.

In the end, he kicks the ninja marketer’s butt.

Sales And Marketing – What Is The Difference And How It Affects Your Home Based Business

Sales and marketing are terms that often travel together and many assume they mean the same thing. They are not.

Let’s start with a fishing analogy.

In fishing, marketing would be the act of chumming -or throwing bits of fish-friendly food over the side of boat to attract fish. You would do some research so you know which bits will attract the particular fish you are interested in. This could include the size and flavor of the cumming bits and even which side of the boat or time of day you toss them in. This is marketing. The act of attracting the desired catch.

Sales is the lure with the gleaming hook on it that is cast out among the desired fishes. It’s brash, often obviously artificial and there is no better analogy for sales than the hook. It is cast over and over and reeled in, temptingly and tantalizingly in front of the unsuspecting fish.

There is honor in both methods.

The Marketer uses carefully gathered information in symphonic execution to draw his customer in. First as a casually interested prospect, then as an engaged investigator and finally as a customer and, if he is wise, a raving fan. The Marketer’s goal is to gently message the prospect into being a customer in such a way that he’s convinced it was his idea to make the purchase.

The Salesman thinks on his feet. He understands different personalities and what motivates them and he figures it out within minutes if not seconds of meeting the prospect. He deftly interrogates and finds the pain of his prospect and immediately morphs his product or opportunity into the perfect solution.

Why This Matters To You

If you have a home based business, especially a network marketing or MLM business, chances are your upline expects you to be a salesman. Friends and family, circle of influence, paid leads and anyone netted in the “3 foot rule” all require selling to close the deal. You have a window of a minute or two to make it happen and if you don’t do it right you likely poison the well forever.

Selling is a craft that can be learned like any other but most scripts are one dimensional and if you haven’t learned what’s between the lines your close rate will be minimal. The good news is that there are plenty of books, audios and live courses that teach the art of selling. The bad news is that most new network marketers grow weary of being battered by NO long before they master it.

Marketing is more subtle. It attracts prospects to you and allows you to gently present yourself and you product over time. It allows them to grow familiar with you and build trust and by the time the process matures the close is seamless and painless. It more readily builds raving fans and virtually eliminates buyer’s remorse. Marketing also requires study and dedication but is easier to master than full frontal selling.

Both sales and marketing are essential to a successful business and understanding and eventually mastering both need to be part of your journey.

Where Are You In The Cycle?

Most home business and network marketers get the “cart ahead of the horse” by plunging into a business first and trudging through the process of mastering sales and marketing later. Don’t feel bad if this is where you are in the cycle. It’s common and it’s manageable.

Start now by investing in books, audios and coaching to teach you the fundamentals and plug into a mastermind group to help you hone your new skills. Nobody fell from the sky knowing these skills and you simply have to resolve yourself to make the commitment to success.

How a Sales and Marketing Strategy Can Save Your Online Business

Learning to make money online can be a arduous and time consuming task. This is no surprise, building a business from the ground up whether online or off requires knowledge, planing and time. Yet so often once a business is set up do people forget about the vital aspect of getting customers to their business and to buy their products.

Within Internet marketing there are hundreds of techniques that need to be followed on a weekly if not daily basis. A lot of these are basic maintenance of your website, or customer base. The marketing side does in a lot of cases seems to have been implemented as a after thought. This can be a business killing move.

Any business need a clear and focused sales and marketing strategy. From the moment someone arrives at your website you need to know what they are doing, where they are going and why they are doing this. Only with this information can you modify your sales pages according to customer trends.

But how to get people to your business in the first place? Targeted traffic is a term thrown around the internet but few truly understand its potential power. For this to work you must have a clear understanding of your target audience and design your web pages around this. This will make your website more appealing to your customers and help to increase your sales.

Every aspect of your website and traffic generation techniques need to be based on the customer and their requirements. Your backlinks need to target the keyword phrases that your audience will be looking for. You will need to think like a customer looking for your product,l then you will be able to find a usable and effective keyword which you can then relate back into your websites text.

Only with a sales and marketing strategy can any business make money, grow effectively and build real customer relations. Its only a shame that this is a often forgot skill when people are learning to make money online.