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Sales and Marketing Training – 6 Maximum Steps to Improve Your Sales and Marketing Training

Sales and Marketing Training – 4 Reliable Secrets to Explode Your Training in Sales and Marketing

Here’s how you can make your sales and marketing trainings more effective and more impacting:

1. Know the problem. Sales and marketing trainings are usually being conducted when there is a noticeable decrease in sales. Check the sales processes that your sales team is using and know where the problem is coming from. Perhaps, clients are annoyed when your sales people are cross selling or when they are unable to answer product-related questions. Knowing the problem and its root causes can help you create a training program that is tailor-fit to the needs and demands of your sales people.

2. Find solutions to the problems. If your sales people are losing sales because they are not very competent when answering product related questions, conduct trainings that can help them better understand what they are selling. If possible, get these people to try the products and services so they’ll get first-hand experience. By addressing the problems of your sales team, you can be assured that your sales will soar high in no time.

3. Follow-up. Send your sales people with email or audio-based training programs that they can use during their free hours. These must contain insider tips and techniques that they can use to easily convince prospects to make a purchase.

4. Make your training programs interesting and interactive. You can speed up the learning process for your trainees if you make your programs interactive and interesting. Don’t worry as doing this is relatively easy. Start by using visuals and incorporate stories and experience on your discussion. You can also incorporate fun activities all throughout the program so your trainees will not be bored.

Fonzie Rumbles With the Sales and Marketing Gurus

Not long ago I wrote an article about how the best sales and marketing “gurus” don’t usually publicly count their money, brag about how great they are, or showboat their houses, cars or toys.

That article hit quite a nerve, too.

And some people had asked what were some other ways to tell if a marketing guru is truly legit or not?

Well, I have a theory about this. It’s a bit on the weird side (actually, more like the “retro” side). But I have found it to be true 9 out of 10 times.

You see, it’s kind of like Fonzie from “Happy Days.”

The Fonz didn’t have to go around telling people he was cool. He didn’t have to pick fights with people to show he was a tough guy. And he didn’t have to brag about being with a million chicks because, frankly, he always walked into Arnold’s with a hottie in each arm.

In other words, he didn’t have to SAY he was cool.

People just KNEW it.

Just like everyone knew Potsy was a wimp. Or that Ralph Mouth was obnoxious. Or that Richie Cunningham was a square. And whether it was because of his reputation, his actions or the “air” about him — when people said Fonzie was cool, there was no argument.

Same goes with the business gurus today.

The good ones don’t have to tell you how cool they are.

You just KNOW it.

Because if there’s any doubt their products will do what they claim, they won’t just tell you how wonderful their stuff is… they’ll PROVE it to you. And not by flapping their gums, either. But by demonstrating it to you via their knowledge, reputation, the company they keep and, yes, a solid sales pitch that’s not packed full of fluff, lies or exclamation marks.

Anyway, my point is, all you have to do is observe.

It’s the best way to tell between the Fonzies and the wannabes.