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Make Money With a New Online Sales and Marketing Business Around the World

Never before in the history of the world has there been a time where ANY person who has a service, a message, or a product to sell can reach an audience that is worldwide in scope. This ability has heretofore been reserved only for major corporations with millions of dollars to spend in advertising. Now, with the advent of modern technology and such social networking sites such as YouTube, Twitter, Facebook and MySpace the average person has at his or her fingertips the same potential to create a marketing empire that only a few years ago would not have been possible. Have you ever wanted to start your own business before? For many the risk and cost of doing so are just too great. There are stores to lease, products to inventory, people to hire, utilities to set up, logistics to plan-the list can go on and on. There is another way to begin a business, however, that takes advantage of what modern technology now has to offer.

Many companies have websites but few businesses know how to drive traffic to their sites. The goal in business is to have as many possible customers buying your product as possible. If no one knows you exist then no one will order anything. It’s as simple as that. This article is devoted to giving you some useful tips on how to market a product right from the comfort of your own home and to create a sales and marketing business that can rival that of any large company.

In order to have a business you have to have a product to sell. This is rather obvious. The first step is to either create your own product, i.e., a cookie, a service, a video game, a dog leash, whatever you have an interest in, or you can find a company that actively looks for individual entrepreneurs to move their products for them. Once you have determined what product you would like to sell the next step is to market that product. Luckily, you won’t have to spend gobs of money to advertise your product because you are going to be armed with knowledge and some simple marketing techniques that few people have.

One of the ways to market a product is through the very medium that you are reading. Yes, you can write articles giving people useful information, and in exchange you will have your articles published to the web with author links to your own website. People who like what you have to say will be intrigued to find out more information about you and what else you have to offer them-not bad, and it’s all for free.

Another invaluable way to market your product will be through the medium of video uploads to YouTube. YouTube is not just for strange, off the wall video clips from around the world that people find amusing. It is a vast search engine of video information that people Google to find what they are looking for. If you are creative, imaginative and have a tenacious spirit then there is hardly anything that can stand in your way from virtually becoming the CEO of your own marketing empire. Your business will only be limited by your own ideas. Be bold, believe in yourself, and take the time to research the information and techniques available to you online. Your financial future will be much brighter if you do so.

Power in Sales and Marketing

Sales and marketing is all about power.

Power in sales and marketing – and in everything else – is about doing less to achieve more. The question of power permeates your relationship with your customer and dictates how much you do, what information you provide, your overall posture and how you handle each step of the sales and marketing process. Here are five basic rules in how to develop and utilize power in all of your sales and marketing efforts.

1. Do Less: Rule #1 in sales and marketing is to do less. Talk less, listen more. Provide less information and dole out only what is completely necessary. Maintain interest by not showing all your cards at once. If in doubt, wait and see what happens.

The problem with most sales and marketing professionals is that they try too hard. They spend their time trying to please, trying to provide for, trying to accommodate each and every conceivable whim of the customer. Remember that the most important word in business is “no”.

2. Pull, Don’t Push: Remember that customers are like your shadow. If you run after them they will run away from you. Conversely, if you step back customers will come after you. If your customers have a genuine need that you can fulfill then they will stay engaged and will not disappear.

By holding back you demonstrate that you are not desperate and not in need of any particular customer. This approach is sometimes called having posture. It is also similar to when you tell customers that what they are looking for may not be available. Sit back and wait for them.

3. Be Gentle, Yet Firm: Power is all about self respect. What this means is that while you are humble and accommodating and while you treat every customer like you treat your best friend this does not mean becoming a “yes” person. Real friends can disagree.

Hold customers accountable to what they say. Don’t let them waste your time and money through repeated “no shows”. Remember that there are always other customers and that your dignity and self-worth as a sales and marketing professional is your most prized asset and is irreplaceable.

4. Go Slow: Once you have engaged a customer there is an unfortunate tendency in sales and marketing to overwhelm them with information. This is even more acute when a sales or marketing professional discerns that the customer is a “good fit” and has a genuine need for your product.

Remember that customers are not at the same level as you in terms of what they know. They have no idea of the amazing benefits of your product and service and need time to assimilate the knowledge you dole out slowly but surely. Go at their pace and do not rush them.

5. Strike: If there is something that needs saying, say it. If there is something that needs doing, do it. At a certain point in the transaction with your customer your intuition will tell you it is time to move forward and close the next step in the process. Use your built up power to guide the customer onwards.

Power in sales and marketing is all about how you feel. You must wait until the time is ripe before moving forward through successive stages of the sales and marketing cycle. Power can be likened to a dam. As long as you are professional and play your cards right the dam will fill and burst.

Focus on your customer but focus on yourself as well and make sure you feel empowered.

Honest to Goodness Sales and Marketing

The best sales and marketing happens when you are honest.

Here are the top 3 reasons why you should make sure you are meticulously principled in all of your sales and marketing activities:

1) Passion

People marvel at how the gifted sales or marketing professional effortlessly communicates benefits and value while spellbinding customers and compelling them to act. Imagine a bottled up monster inside of you and every other top sales and marketing professional, a monster that just wants to leap out of you and make your customer listen to what you are saying. Why? Because it is that good. Why? Because you know that your product or service is going to help your customer immeasurably. Why? Because you have been principled in all of your communications and dealings with them.

Principles lead to power, inner power. The power of conviction and of doing what is right will always overcoming the willy-nilly and wishy-washiness of secret agendas, distorted sales and marketing and seeking to mislead customers even in the slightest. Just don’t do it. It doesn’t work. If you do it, stop it. Change and let real success come into your life, success that is built and bred on honesty and fair play and creates a snowball of business that will grow and grow until it grows out of control. Start by telling the truth and making sure the customers knows exactly what they are getting.

2) Credibility

If you are a proverbial “snake oil” salesman – and I don’t know what that means either although I am sure you have heard that expression too! – then don’t worry about this one. If you sell a low-cost commodity in a transactional sale where you will probably never see your customer again then you can pass this bit of advice over. If you are more interested in “one offs” than establishing long-term relationships then skip this and read ahead. This point does not apply to a hawker in a crowded bazaar or a fly-by-night spammer on the Internet for that matter.

However, if you are interested in establishing real and long-term relationships with people in general and your customers specially then read on. There are 3 keys to a business relationship from a customer perspective and these are price, need and trust. The first 2 lie in the hands of the customer more or less but the last depends in a big way on you. Be honest so that your customers learn to trust you. Do what you say, be predictable and forthright. If you find yourself starting to play mind games then stop. It is not worth it. You don’t want that and neither does your customer.

3) Karma

What goes around comes around. You’ve heard that, haven’t you? Do you believe it? Well, chances are that you have experienced it in real life, not once but many times. All great religions speak of the law of sowing and reaping and most every successful person falls back on this as one of the cardinal rules of getting ahead in life. Perhaps you are not into “psycho-spiritual” mumbo-jumbo but here is a thought: why not give it a try? Why? Because it is the right thing to do. Why? Well, why not? From a practical perspective people – your customer included – are more likely to treat you right if you treat them right, right?

The parable of an enterprise built on good values is like a building made on a solid foundation. Examples of “shoddy workmanship” abound in the world of building and architecture as well as every other human endeavor. You will find countless people “shooting for the top” who are too busy to “cross their t’s” and “dot their i’s” along they way. Donald Trump once said that when he sees a car dealership with dirty cars he sees a loser. Think about it: if you run your sales and marketing activities in a haphazard fashion without integrity and honesty, how can you expect to build a world class enterprise? Sure, it is sometimes harder but in the long terms it is much easier, trust me.

The little things sometimes pay the biggest rewards so be unscrupulously scrupulous always!