Nail the 10 Simple Sales and Marketing Tips Guaranteed to Rev Up Your Business

Here is a 10 point action plan to help you prepare a framework for your future sales and marketing strategies.

1. Ask every new customer or potential customer how they found you – it is the cheapest market research you will ever get and a great way to test and measure your advertising and word of mouth referrals.

2. Go to functions, seminars, workshops and launches where you know your target market will be – and not just for the learning curve. This also gives you the opportunity to uniquely connect with your target market.

3. Source opportunities to put your promotional materials/samples/offers in delegate bags, gift bags and on public display at conferences, talks etc. Choose your events wisely and you can quickly zero in on your potential prospects.

4. Know your competitors. What are they doing? How do they approach their advertising/marketing? Are they successful, and if so why? Can you improve on their approach? When you have studied your competitors, then market or package yourself differently. Marketing is all about finding your point of difference and capitalising upon it.

5. Build a database of customers, suppliers and interested people, then create a community by keeping in touch. This should not always be in a direct selling fashion, sometimes you should share informative news and other times shares educational information. The key is to keep it interesting and pertinent to them.

6. Be consistent with your branding. Use your logo, colours, tagline, website and contact details on everything from your email signature to your proposals, brochures, website, advertising, invoices, newsletters and signage.

7. Develop universal scripts for all your commonly asked questions so that your whole team will answer in a unified manner. Create scripts for situations such as turnaround time, price objections, product comparisons and competitor comparisons to name a few.

8. Listen with the intent to understand. When you feel you understand then respond. Listening is more important than talking when it comes to marketing your product and getting to know your client’s wants, needs, pain points etc. Think like your customer thinks, then you will realise that your customer is only interested in “the buyer’s perspective”.

9. Make sure your website is your silent salesman 24/7. It is up to date? Are there free resources to keep visitors on your site longer? Is it a database builder? Is there a call to action on every page? Do all the links work? Do you describe your offerings simply?

10. Qualify the buyer. Don’t devote all your time to non decision makers. As soon as you gauge it appropriate, ask for a higher introduction to a decision maker or a joint meeting with your contact and decision maker. It is important to do this respectfully, remember the non decision maker can soon become a decision maker in that business or another.

You will find all of the above points covered off in the trio of marketing ebooks available for instant download from my website. Have your business sailing to success with these ideas and more simple and practical low costs tips.